12 Steps to a Better Etsy Shop

April 28, 2009 at 10:42 am (Marketing Tips) (, , , , , , , , , )

Everyone wants an individual shop critique, but there are a few basic things that will apply to almost every shop. Here is my list of the main things to consider.

1) Banner and Avatar – do they relate to your products in some way? Is the text clear and easy to read? Your avatar can be used very effectively as part of your ‘brand’, so select it wisely. I’ve kept the same avatar as long as I’ve been online.. people recognize me by my avatar. Others like to change theirs on a regular basis. There is no ‘right’ and ‘wrong’ way to do it. You just have to do what works best for you. I personally like to see an avatar that reflects in some way the product(s) that you sell, but that is my personal opinion.

2) Shop Title – This appears directly below your banner and is updated in the ‘appearance’(insert link here) section of Your Etsy. The shop title is also known as your ‘tag line’. Use it effectively but keep it short.

3) Shop announcement – Please don’t tell me your life history here.. I don’t want to know. I do like to see a short (few lines ) about your shop and any current ‘specials’ you may have. Also, be absolutely sure that any links that are on your shop announcement are not broken. And be aware that if you do have an active link here that I just may follow it and get distracted elsewhere. Don’t tell me about every team that you belong to here… unless you don’t want me to look at your product.

4) Featured Items – A great place to show off your different styles of work. Use items from your earlier pages (people can already see what’s on your first page). A variety of items and prices is always nice. Remember, that when people ‘heart’ your shop, these three items are their reminder! Keep them fresh.

5) Profile – Tell me about yourself. How did you get started in your art form, what inspires you, etc.

6) Shop Policies – This is one of the most overlooked sections by Etsians and is by far (in my opinion) the most important. Having good shop policies in place can help to avoid situations down the road. It is strongly recommended that every shop have policies in place for payment , shipping and returns/exchanges.

7) Location – Another very useful piece of information. Etsy is an international site, so please list your town (or the nearest larger town) , your state, and your country. I’ve been to Paris but not to France, I love Melbourne but I’ve never been to Australia. Sydney is a beautiful stop in Nova Scotia (Canada) . By putting your complete information in your location it makes it much easier for others to use the ‘geolocator’ to find you! And you are looking to be found are you not?

8) Shop Sections – Shop sections are a great way to organize your shop. Use them to your advantage! You have complete freedom to choose how you want your sections to be set up so have some fun!

9) Photos – everyone wants a critique of their photos. Make sure that the photo is clear and crisp, and use as many photos as you can of the item. Inside, outside, upside down, you get the idea. Unless you are selling a rug, please don’t put your item on the floor. Natural light is best, and avoid a cluttered background. If you are unsure of a particular photo, have someone look at it and tell you what caught their eye in it. If its not the item for sale, its not a good photo.

10) Tags – One of the most misused and abused features (in my opinion) on Etsy. When selecting tags, try to pick words that you would use to describe the item to someone who cannot see it. IE paint a visual picture. Don’t forget to include the colour! Please make sure that the tags are relevant though. Everything can be a gift, so ‘gift’ is not a relevant tag. ‘Stocking Stuffer’ is a tag that gets used during the holidays. As soon as someone can define accurately exactly what a ‘stocking stuffer’ is then it will be able to be used. But until then let’s just leave it off.

11) Materials– This is one of the most overlooked sections in a listing. Be as detailed as you can in your materials listing. There are 13 tags available for materials so don’t be afraid! Also, people can search by material so keep that in mind..

12) Feedback – Some sellers are concerned because they don’t have any feedback. Personally I enjoy buying from an ‘undiscovered’ shop. However, if you are concerned about not having any feedback, I strongly suggest that you make a small purchase from a fellow Etsian. Besides the feedback, you will also get to experience the thrill of making a purchase (and the steps involved).

I’m still working on improving my two Etsy shops…




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50 Promotional Sites for your Online Business

April 28, 2009 at 4:21 am (Marketing Tips) (, , , , , , , , , , , , )

Here is a list of 50 promotional sites to gain more traffic to your auctions or website. Feel free to make a comment to add a site that you know of.


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Herringbone Wire Wrap Jewelry Set Dvd

April 26, 2009 at 6:19 am (My Products) (, , , , , , , , , , , , , , , , , , , , , , )

Learn how to create wire wrap jewelry matching sets.

Learn how to create wire wrap jewelry matching sets.

Volume Two: Herringbone Wire Wrap Jewelry Set Dvd

Learn how to use the herringbone wire wrap to create bracelets, earrings and matching pendants. This how to wire wrap jewelry dvd covers how to select proper beads for this type of project. I also show you how to get better wraps on your beads. Learn how to add any clasp. I demonstrate three different designs when making matching pendants and earrings. Most people love sets and I have found this technique to be very worth while and very versatile. Designed for the beginner wire wrapper.

Dvd on sale at www.createapendant.com

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Wire Wrap Jewelry and Polymer Clay Dvd

April 26, 2009 at 5:49 am (My Products) (, , , , , , , , , , , , , , , , , , , , )

Learn the art of polymer clay and wire wrapping

Learn the art of polymer clay and wire wrapping

Volume One: Basic Polymer Clay Beads and Wire Wrapping.

Wire wrap jewelry and polymer clay do mix! Create wire wrap jewelry that is fun and easy. This wire wrap jewelry tutorial dvd will show you basic polymer clay cane creating and how to create beads from these canes. I will also show you how to wire wrap these beads into wearable pendants. Basic lessons cover the skinner blend, jelly rolls, the brain cane, and basic cane creating. A cane is a roll of clay in which a design runs all the way through it. I will also teach you how to make pillow beads and swirl lentil beads and how to wire wrap them. I will also tell you where to get supplies so it’s painless to get started.

Basic experience with polymer clay recommened but not mandatory.

Dvd on sale at www.createapendant.com

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